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Stop Being A Loser: How To Avoid Social Churn

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Social media is an integral part of any modern marketing strategy, but building a following on social media is only half the battle. Once you’ve built a community around your content and brand, how to you retain them and keep them happy?

This beautifully simple infographic from SumAll highlights twelve useful tips to help keep your social media community engaged. Not overwhelming your audience would appear to be a particularly pertinent tip – I’ve unfollowed more than a few people after suffering with update fatigue!

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John Pring

John Pring is the Managing Editor of Visual Broadcast and an experienced data visualisation and infographic specialist. His main interests include literature, football, art & design, infographics and visual storytelling, and you can find him on Twitter @designbysoap

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