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Honda’s Spellbinding New Animated Advert Will Have You Enthralled

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In what is becoming a tradition of excellent advertising, Honda has just put out a new advert animated entirely out of paper. It took four months of hard work to put together but was well worth the effort.
It harks back to a similarly labour intensive advert made in 2003. The Cog shows a chain reaction of car components triggering each other like dominoes, and if you haven’t seen it is well worth a watch.

The new advert does the same herculean effort of preparation with similarly spellbinding results. Without further ado, here it is:

John Pring

John Pring is the Managing Editor of Visual Broadcast and an experienced data visualisation and infographic specialist. His main interests include literature, football, art & design, infographics and visual storytelling, and you can find him on Twitter @designbysoap

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