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Brand Unawareness: A Look at Brands Dropping the Ball on Social Media

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Every major brand uses social media in one form or another. Whether it’s to provide customer service, improve brand awareness of for direct marketing, modern social platforms such as Facebook, Twitter and Instagram offer brands unparalleled access to (and levels of engagement with) consumers.

Some brands however are much better at it than others (Oreo immediately spring to mind), and in some cases, brands use of social media has gotten them into trouble online. This infographic from Kiss Metrics entitled Brand Unawareness looks at the brands who’ve dropped the ball on social media, and who did a good job of picking up the pieces:


John Pring

John Pring is the Managing Editor of Visual Broadcast and an experienced data visualisation and infographic specialist. His main interests include literature, football, art & design, infographics and visual storytelling, and you can find him on Twitter @designbysoap

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